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Website Promotion With Content ExchangesCopyright 2005 Jack Humphreyby Jack Humphrey http://power-linking-profits.com Ever hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before? Here's one: Content Exchange Instead of the tired, increasingly ineffective reciprocal link exchange, webmasters are becoming very innovative in getting great links to their sites in other ways. Everyone is concerned about, or should be, their site growing and changing over time. Search engines need to see updates to keep you ranked well. It is an ongoing battle to add new pages of good content you can rely on to keep your visitors clicking, joining, and buying. Instead of simply asking for a bland link from a site's infrequently visited link directory, be bold and set up Content Exchanges with other sites in your niche! What is a "Content Exchange?" Simply, it is exchanging article and other content with another webmaster with a resource link at the bottom. Much like article syndication, but you are making one-to-one deals with other sites to swap whole pages of content, thereby building each others' sites whenever you write new articles. Set up 10 exchanges with other sites and you have 10 new places every time you write an article to syndicate your content. Plus invaluable targeted incoming links. You also have 10 new people building YOUR site and adding content every time THEY write new content as well. Double Bonus Over Regular Link Exchanges Imagine for a moment what 10 new pages of content would be like for your site each month. Working with your exchange partners, you can have them pay particular attention to keyword density in their content to get their pages ranking higher on the engines. You can also do a short review on top of each new page to change the content entirely in the eyes of the search engines and avoid a duplicate content penalty from certain engines. What would this simple example produce for you in one year? 10 exchange partners writing one article ONLY per month would produce 120 new pages of content for your site. 120 new links would be produced for your site. Plus any links from other publishers who find your free-to-use content on partner sites and use it on THEIR sites! (This happens all the time with my articles.) 120 new pages to put your advertising on and get into the search engines. It is simple, effective, tested, and it is a tool I use to get more incoming links and traffic along with syndication to major directories. Try it and see what it does for your business. About the author: Jack Humphrey is the managing partner at http://www.contentdesk.comand author of Power Linking at http://www.power-linking-profits.com Circulated by Article Emporium
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