Marketing Information
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Paradigm Shifts & Responsibility... Understanding the Logic of Building A Home-Based Business...

© Copyright 1998-2004 Thom Reece All Rights Reserved"...one of the marks of a paradigm shift is that what used to be considered peripheral, moves to center stage." (Thomas Kuhn) What Thomas Kuhn is talking about, in the quote above, is a perfect example of the major paradigm shift that has occurredin the peoples relationship to WORK. A paradigm can be defined as a commonly held belief . Wh. . .

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using di. . .

Building Brand Awareness Through Tradeshows

Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria: 1. It should suggest product/service benefits. 2. It should be simple, memorable, and unique. 3. It should. . .

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.Hot Dope #1) The more that your potential customers see your name in front of them, the more likely they are to call your number (and not someone else’s) whe. . .

Direct Mail – Don’t Assume, Just Test and Track

Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. For instance, I’ve heard this statement quite often: "We aren’t that large of a. . .

Placemat Ad Advertising

Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price. This is an idea not new by any means, but it can prove to be very profitable to you if done right. After you have your clients lined up, you will target small local diner’s, many will jump at the chance . . .

Three Reasons To Host Your Own Teleconference

Top companies have been doing it for years.It enables their employees to "be there" without actually being there.Teleconferencing has been in existence for a number of years to help people to work at home and still be a major part of meetings.But, now it's taking on a whole new dimension. One that is exploding on the Internet as a new stream of income.Major Source of Profits for Internet Market. . .

Attracting Good Affiliates

By Jerry LunsfordGood affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good affiliates. But first lets look at what the make up of a good affiliate may be. A good affiliate is:Hard WorkingPersistentMotivated to work their businessDoes not need constant reassuran. . .

7 Tips for Successful Postcard Marketing

Copyright 2005 Bob Leduc http://BobLeduc.com Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.The following 7 tips will help you get the maximum response from postcards at the lowest cost.Tip 1: Focus on the Mailing ListMake sure your postcards go to prospects likely t. . .

A Simple Strategy to Increase Profits

Title: Author: Kathleen GageEmail: kathleen@turningpointpresents.com Word Count: 712Copyright: © 2005 by Kathleen GageWeb Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.A Simple Strategy to Inc. . .

Networking Scares Me!

By: Audrey BurtonWhen I started my business, if I knew then what I know now I either would not have started it or I would have become profitable much faster! Everyone who has their own business needs to learn an incredible amount. Perhaps the most important business tenet is so simple – you make money when you sell stuff. To sell stuff, you market. To market effectively, it’s important to . . .

The Marketing Secret Every Child Knows

Little Kids Ask Until They Get What They Want.Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just give me a dollar. I won't ask again for a long time. Pleaseeeeee! Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dra. . .

10 Choice Ways To Give Your Subscriptions A Boost

1. Swap an ad.Use ads that you've tested and that have proven to be effective in getting you more subscriptions.You'll be able to get a greater response from your ads because you've already fine tuned them before swapping.2. Write articles.You'll be able to get more new e-zine subscribers that enjoy your writing and that are interested in the topics you write about.3. Swap an article.You could . . .

Five Marketing Nightmares and How to Prevent Them

The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. However, critical mistakes in your marketing campaign can have the opposite effect. Here are five costly errors that are common in our business, along with some . . .

Postcards Work

What's the fastest, simplest and cheapest way to promote just about any business? The answer is postcards sent by direct mail. You can get your message to a targeted group of prospects or to your existing customers for a cost of about 25 to 30 cents each including postage. You can actually send someone a postcard every 30 days for only $3 a year. Postcards Work. You can generate leads, create s. . .

2 Step Marketing

Do it Right.I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card. It was extremely hard to read, so hard in fact that I threw it away. Several days later I received a postcard with 32 words on it telling me that I could get complete information . . .

More Marketing Dope

Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.Many times companies fall into the trap. . .

How to "Really Get Your Customers"

What Really Makes Your Postcard Mailing Successful?The biggest single factor in the success of your postcard mailings is who you send your postcards to. You need a list of people or businesses to send your postcard offer to. This can be a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or a list which you purchase. The list must contain the. . .

The Words That Sell

What You Say, Who You Say It To, How you Say It.If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?" After that is answered, your next problems ar. . .

How YOU Can Create Advertising That SELLS...

Eliminate the most common and costly errors in advertising.By: Thom Reece© Copyright 2004 Thom Reece All Rights ReservedA well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program.Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits.. . .

Secret Formulas for Writing Headlines That Sell

We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.Before writing y. . .

Make Your Readers And Customers Love You - Tell Them How-To Do It!

One of the bits of feedback I've gotten many times from myezine readers is that they want more how-to articles. Everyonetells them "what" to do to: build their business, drive moretraffic to their websites, make more sales, etc. However, veryfew people tell them "how". Many readers have told me that they really want step-by-step how-to articles. Newbies to yourbusiness are looking for this same. . .

Delicious Business Cards

You can create unique recipe cards to help promote your ownbusiness, or even to start a part-time business from your ownhome.As we all know, the majority of business cards that are handedout either get forgotten or thrown in the trash very quickly.By making unique business recipe cards, you’re not only providingsomething of value, but you’re also advertising in a way wherepeople will see and re. . .

Becoming A Solution To Your Customers Problems

Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important. Remember, however, that selling is not the only thing you do. Don’t forget to use your time wisely. What you want to do to help you move forward is to:Plan and prioritize. If the majority of your day is spent with your customers, you will need some down time.. . .

A Magic Number for Writing Sales Letters.

When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots. Why? Because that’s generally the number of times required before a name “magically” sticks in the mind of a prospect.. . .

Avoiding the Delete Button - How To Make Your Email Campaign Pay Off

Have you noticed? It’s becoming harder and harder to get a good response out of email campaigns. Why? The more popular an advertising method becomes, the more overused it gets. When that happens, customers develop an "immunity". They are so overwhelmed by the dozens, or even hundreds, of emails that pop into their inboxes that they simply hit the delete button without even giving it a second th. . .

Sneaky (But Legal) Places To Insert Keywords For Higher Rankings

The battle for high search engine rankings rages on! The engines themselves continually make changes which makes our jobs, as Web site owners, much more difficult. But, one thing has always remained the same... Keywords.Search engines still read text. That text still has to be relevant to the site. Keywords are text and must be placed strategically throughout your site. Those keywords within th. . .

10 great ways to fail at affiliate 'selling'

Published to article announce, march 14, 2003----You are free to publish this article online in your ezinewebsite, ebook, or other online publication. The fullresource box, including 'By line' must remain intact and bepublished with the article.If you publish this article, please contact me and let meknow where you are using it.Contact at: artpub@newbie-guides.com---**Article info**Word count: . . .

How To Make Writing Free Articles Pay Off!

Everywhere you look, you're being told to writearticles to get free publicity for your online business.Does it really work?What do you write about?How do you submit your aticles? More important, how do you get them published?Using articles as a marketing approach does work.You can convert more sales, generate significanttraffic, increase your search engine ranking and"brand" yourself an expert . . .

HOW TO GET COMMERCIALS THAT WORK

Anyone who has ever put down hard-earned dollars for commercials can tell you the difference between a good commercial and a bad one. Good commercials work. A few plays on the air and prospects are flooding through the doors and ringing the phone. A bad commercial does just the opposite. It sits there. No response. No results. Only a painful invoice to pay 30 days later. Whether you are adverti. . .

Where should I start?

I recently surveyed my newsletter subscribers to get someinformation on what areas they need the most help with.An interesting bit of information came out of the survey:A LARGE number of people online are trying to figureout where to start, or aren't sure how to go about it.My answer for this problem is simply:Get started!Just get started. Find a subject that you enjoy, and thatyou are willing . . .

Do you have a long-term partner yet?

By now most people have realized that the Internet is not just about trying to make a quick buck.Most scams and get-rich-quick schemes have quickly faded and couldn't produce results if their life depended on it.So you are now left with coming up with strategies that will keep your business around for the long-term.If you are planning on having affiliate revenue be part, or all of your income, . . .

HOW TO TRADE FOR ADVERTISING

What do you do when you don't have enough cash to advertise? You trade! Trading products and services for advertising is one of the hottest marketing topics in business discussions. And for good reason. Bartering for ads can give the small business person excellent opportunity and value. One radio station owner, who never forgot his penny-pinching beginnings, is always on the lookout for busine. . .

The Secret To Million Dollar Joint Ventures

If you are in the internet marketing arena and seeking joint ventures, do yourself a big favor. Take a look at the websites of many of the top marketers who have created and jointly marketed products with others. Take a look at 20 or more of these sites.If you looked at the same sites that I often study, you'll notice something that seems "strange" at first. You will see that the same people of. . .

Do Not Create Another Internet Marketing Product

In May of 2003 I put on The Internet Marketing HowTo Workshop. This was a workshop designed to teachproduct creation and effective marketing of a productover the internet.Many of the people I communicated with in the weeksjust prior to this workshop had grand ideas for anebook or other information product. The problem wasthat many wanted to cover a topic that is perhapsalready over-covered. The. . .

Cook Up Opportunities for Success with Direct Selling

ARA) - If you have ever been to a home party where candles, baskets or makeup was sold, you’ve experienced the phenomenon of direct selling – one of the fastest-growing types of retail sales. Most widely associated with plastic food storage products, direct sales has evolved over the years and grown to include the products mentioned above, as well as jewelry, gourmet foods and even lingerie. Se. . .

100,000 Subscribers In 30 Days?

Two years ago, I sat in Joel Christopher's "Master List BuilderSeminar" listening to ideas on how to build my list faster. Theroom was filled with seasoned on-line and off-line marketers. Theyall told us that the money was in the list... something we allknew intuitively.People in the room shared just about every method imaginablefor building a list. They covered what worked, what didn't, and wh. . .

Make mine instant, please!

I was reading through the latest issue of Jim Daniels' BizWeb eGazette this week, and it made me reflect on how many people online spend so much time looking for instant riches.This issue Jim offered a peek into some of the emails he's gotten, and the replies he gave.There was one particular email that prompted me to write this article.Basically the person was upset at Jim for recommending Traf. . .

Seeds Don't Worry - Natures Way To Success

?How in the world are you going to make it?? she asked. ?My work isn?t selling and I?m just going to quit!?The above comment came from a friend experiencing frustration over her artwork not selling. She also asked me how I could continue to keep on producing and putting my art out there for sale, when nothing is happening, and when I have no other source of income.After reading her letter, I to. . .

How To Show the Honesty and Build The Trust and Make Your Business More Believable???

How To Show the Honesty and Build The Trustand Make Your Business More Believable???By Dennise Ryder, Marketing Coachhttp://www.profitspace.com/coachYou are racking your brain trying to figure out, even after writinga sales letter that pulls, why people still aren't buying from you.You check your sales letter and see that you have followed thechecklist to a "T."You have:1. An attention grabbing. . .

Powerful Presentations Build Your Business

*Article Use Guidelines*Use in opt-in publications, or on Web sites, but please includethe resource box. Please send me a copy, if possible. Many thanks.**Summary: Take the time to create presentations for your meetings, and sign up more business.Category: Small BusinessWords: 1050Powerful Presentations Build Your BusinessCopyright (c) 2003 by Angela BoothYou've set up a meeting with a potentia. . .

Marketing Miracle Phrases

"...A powerful agent is the right word..." --Mark TwainAnd what true words those are! Your marketing efforts have the ability to succeed or to fail based on the words you choose to represent your products, services, and yourself in your ads.You have the ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our minds seem amiss of anything creative to say. This is w. . .

Discover The Power Of Viral Marketing?

Copyright © 2004, Ron Keegan Megastar Distributors http://www.Megdis.com Quite Simply... it's nothing more than Creating a Marketing Campaign that literally 'MULTIPLIES' itself over and over again Virtually on it's own 'without any input from You'. What would you say if you could create a single web page, that gets ONE Visitor which can MULTIPLY into Thousands of Visitors if not 'Hundreds of T. . .

Woo the Buyer's Limbic Mind or All Your Sales Efforts are

WastedDr. Lynella GrantIf you've driven yourself crazy trying to figure out why somany customers get away, relax. You can't figure it outbecause... It's not logical. The impulse that makes peoplebuy from one business instead of another is no more logicalthan the baying of an elk's mating call. In fact, it worksexactly the same way, through the limbic system.The limbic system is instinctive--old. . .

5 Things More Important to Internet Buyers Than WHAT You Sell - II

5 Things More Important to Internet Buyers Than WHAT You'reSelling - II Article II of a two-part series For Article I http://www.yellowpagesage.com/article232.html Dr. Lynella GrantWeb commerce is all about courtship, not salesmanship. Inlife, a suitor can't go from first date to the engagementring in one afternoon. Courtship is an intricate dance,where each party contributes to t. . .

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for all customers.I mean it would be fantastic if we could, however, you just can'tmeet the needs and wants of everyone, you would run yourselfragged trying :o(BUT ... that doesn't mean you throw your hands up in dispair andgive up ;o) Stick with me for a few minutes and we'll go over afew ideas that come to mind and see if they get your creativeju. . .

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, likebartering (trading) products and services. Joint venture ideas are virtually endless.The Benefits Of Joint Venture Marketing1. You can build long lasting business rel. . .

Understanding the Buying Process Can Increase Your Sales

by Karon Thackston © 2003http://www.copywritingcourse.comMost marketers don’t give a lot of thought to the buying processes of their customers. That’s a shame. Lending due attention to the buying process can have a dramatic effect on your sales. What is the buying process? Where does your customer fall within it? How can you use it to help bring your customer to the point-of-purchase? Follow me. . .

Invite Questions to Boost Your Sales

Copyright 2004 Bob Leduc http://BobLeduc.com Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from a lot of easy sales if you don't encourage prospects to ask questions.1. Prospects Who Ask Questions Are Usually Ready To BuyProspective customers who take the time to ask questions usually have a high level of int. . .

eMail Follow Up System in 3 Easy Steps!

By Denise Ryder Marketing Coachhttp://www.profitspace.com/coach-----------------------------------------------------------The most important asset a eBusiness owner has is...A LISTActually the more lists you have the better off you are. BUTthe key isn't just having several general lists, you want to haveas many targeted lists as you can.What do I mean by that??Well, ummm for all you health and . . .

Press Release The Taiwanese and Chinese desktop PC maker shipment forecast for 2004 a...

The Taiwanese and Chinese desktop PC maker shipment forecast for 2004 and Taiwanese maker volume to 2Q 2004 Research and Markets are delighted to announce the addition of The Greater Chinese Desktop PC Industry, 1Q 2004 and Beyond to their offering July 9, 2004 -- Taiwanese and Chinese desktop PC mak. . .

Testimonials Convert Prospects Into Buyers

Copyright 2004 Bob Leduc http://BobLeduc.com Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials.Here are 5 tips to help you get persuasive testimonials ...and use them to convert prospects into buyers.1. Continuously Collect Tes. . .

Affiliate Programs and How To Build An eBusiness Around Them

Affiliate Programs and How To Build An eBusiness AroundThemBy Dennise Ryder, Marketing Coachhttp://www.profitspace.com/coachTwo weeks ago, Mariangie Gonzalez sent in a question"How do you market your Network Marketing businessso yours it's perceived as different from the rest of the repsout there?"In answer to her question the way to be perceived as differentwas to set up an incentive package t. . .

Understanding Niche Publicity

Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities.Let's put ourselves first in the position of the editor of a magazine for floral shops. His assistant has collected the day's press releases for her, and he gives each headline a scan before either reading more carefully or tossin. . .

Kick-Starting E-mail Profits Growth From One Single Shot!

- by Valeriu S. PopescuPerhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list.Sooner or later, you'll face the same challenge: how to build a list of qualified, targeted prospect. . .

7 Necessary Steps You Should Know When Building

7 Necessary Steps You Should Know When Building A Newsletter Or Ezine by Nadeem QazalbashI help my Subscribers in any way possible by listening to what they have to say and providing them with as much info as I can to help them build their Newsletter or Ezine and grow there Online BusinessSuccessfully.You will learn Marketing ideas such as:1. How to build More Subscribers to Your Newsletter/Ez. . .