So What's Your Argument?

Arguments aren't always bad things. Sometimes
They're used to convince someone of an
important point they may not yet realize.

You've probably used arguments in this way
most of your life in fact!

Maybe you wanted to go somewhere and had to
convince your parents that is was a good idea to
let you go. So you argued your position with them.

Maybe you wanted to buy a big ticket item and had
to argue the value of buying it with your spouse!

Arguments don't necessarily have to be shouting
matches. They can simply be a device used to
convince someone of something that you feel is
important.

It's funny then, how so few sales people use the art of
arguing to sell their products. Wouldn't a person who
wants someone to buy something from them want
to try and convince that one that it'd be a good idea?

Maybe it's because it's not such a good idea?

Could be why so many sales pitches are designed to
connive potential customers into buying rather than
giving them a convincing argument instead.

Let's face it . . .

Who'd want to argue a losing point?

After all, if a product is of little value, who in their right
mind would want to take the position of trying to
convince someone it had value?

Maybe that's why so few try to convince rather than
connive!

But what is the difference between convincing and conniving
anyway?

A conniver is like the person in a movie or TV show that's
holding something they probably shouldn't be. Suddenly, a
cop pulls up and he quickly passes the object to the person
next to him with the words, "Here, take this quick!"

The poor unsuspecting by-stander is "left holding the bag",
and doesn't know what hit him as he's dragged off to the
pokey.

So, to put it simply . . .

A conniver is the person who tries to get you to do something
without thinking about it. He creates a sense of urgency and
force feeds it to you before you can say no.

Now a convincer is quite the opposite. He wants you to know
what you're getting into and is willing to spend the time
going over it with you. He has a valid argument and has no
qualms about letting you hear it.

So, by the time he hands you the "bag", you know exactly
what's in it, and you've been able to make a rational
decision about whether you want to "hold" it or not.

This leaves us with two important questions . . .

If you're searching the Internet looking for product to
buy, who would you rather run into?

If you're trying to sell valuable products on the
Internet, which of the above two do you think you should
be?

Hopefully, the argument is clear!

About the author:
Ken Nadreau is the author of "Power Suits for Online Marketers." A
free report that explains the three most important aspects of sales, and
how using them, turns the average marketer into a legitimate,
"well dressed" professional.

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