Pay Per Click
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The Search Publisher Program is designed for website or desktop application
owners that wish to add revenue-generating search products to their online
properties. In addition to providing a new source of revenue to your business,
Search123's search products will provide your users with a valuable search
experience. As a hybrid search engine, Search123 manages an extensive network of
direct advertisers plus:
- 10 leading pay-per-click search engine feeds
- $.05 minimum bids on all listings
- Access to local inventory
- Non-paid algorithmic search results
Search123 was founded in June 1999. Our objective was to create real value
for online advertisers and publishers by creating a real-time marketplace in
which advertisers bid on qualified leads generated by websites participating in
the distribution of search results.
We launched our pay-per-click search engine platform in October 2000 with a
robust self-service user interface for advertisers and a real-time reporting
interface for traffic partners. By focusing on the quality of the search traffic
on our network, the functionality of our technology, and by remaining committed
to serving the needs of our clients, we have established our platform as one of
the leading sources of qualified commercial search traffic on the Internet.
Our Mission: to create real valuefor advertisers and publishers- by
generating qualified leads for advertisers and creating meaningful revenue
opportunities for publishers.
In June 2003, Search123 was acquired by ValueClick, Inc. [NASDAQ:VCLK],
adding Search123's pay-per-click search engine platform to ValueClick Media's
offering of Web, email and lead generation products. As part of ValueClick
Media, Search123 has significantly enhanced its technology infrastructure and
continues to aggressively grow its core pay-per-click search engine business. In
addition, the Search123 team has used its experience of search engine marketing
to establish a fully-managed search engine marketing (SEM) solution for online
marketers seeking to optimize their organic and paid search engine marketing
initiatives. Our integrated SEM solution- which includes paid inclusion and
pay-per-click search engine campaign management on all major paid search
platforms- is designed to ensure that every click delivered from search engines
is optimized for performance against our clients' critical performance metrics.
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